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Thursday, December 8, 2011

Cheryl Burke and Rob Kardashian

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Last night, fashion editors, Manhattan’s social elite, and taste-makers alike celebrated the announcement of Ideology’s new face of the brand, Cheryl Burke, who was on hand for the festivities at the chic Dream Downtown Hotel. Cheryl, renowned professional dancer and two-time winner of DANCING WITH THE STARS, will appear in the campaign for the line launching in February 2012. 

Guests sipped on cocktails and previewed the collection to the tunes of Reality TV’s newest DJ, Rob Kardashian, who spent time in the DJ booth and mingling with guests. Fashion celebutants Phillip BlochRichie Rich, and SupermodelIrina Shayk, who was wearing a sexy cocktail dress, turned heads while professional dancers surprised guests with hot and original dance routines wearing the new line. The new line reflects a modern design comprised of functional easy to mix-and-match pieces that add a beat of unexpected fashion to any errand, tango, or work-out.   

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