H&M + Anna Dello Russo = A Winning Combination (Video Inside)

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H&M announced a special collaboration with fashion icon and legendary fashion director, Anna Dello Russo. An idol of the blogosphere, whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally on the internet, Anna Dello Russo has once again demonstrated her unique sense of style by creating a special collection of accessories exclusively for H&M. Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation. The collection will be available starting October 4^th –the peak of the global Fashion Week tour – in approximately 140 stores worldwide and online. Dello Russo’s line will feature jewelry, sunglasses, shoes, bags and trolley- all designed so H&M customers can acquire unique style at an affordable price. 

Anna Dello Russo for H&M /Fashion Director for Japanese Vogue

“I am excited by this collaboration. For the first time H&M is working with a Fashion Director on a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead this project. I wanted to create precious accessories that are impossible to find. As a stylist, I know accessorization is essential; it is the personal touch in any outfit. With these pieces, everybody can have fun, and turn an ordinary day into a fantastic fashion day”, says Anna Dello Russo.


Take a look at this video of Anna Dello Russo discussing her inspiration for her accessories with H&M



A very special thanks to Laura Schottland